View information about Chevrolet. You can view the history of Chevrolet and their impact on branding.



The story of Chevrolet:

This iconic car and truck brand was named after its founder, Louis Chevrolet, who was ousted when it fell under the General Motors umbrella over design squabbles. However, G.M. founder William Durant decided to keep the car’s name.

Chevy, as it came to be known, soon outpaced all other cars in sales, including those made by rivals Ford and Chrysler.

an early Chevrolet

Through the years, as new styles and innovations came, Chevy kept up with the times in both cars...

a 1956 Chevrolet Chevrolet Camaro's

…and trucks.

Chevy trucks

And their famous bow-tie logo, introduced over 100 years ago, in 1914, has also changed over time.

Chevy bow-tie logo through the years

Chevrolet also ran some legendary ad campaigns, like this early TV ad from 1952, featuring Dinah Shore.

Today, Chevrolet remains a global leader in car and truck sales.