View information about Dunkin Donuts. You can view the history of Dunkin Donuts and their impact on branding.

Dunkin Donuts

Dunkin Donuts

The story of Dunkin Donuts:

All over the world, you’ll find these coffee shops featuring donuts and other foods. There are more than 11,000 of them in 36 countries. And they got their modest start in 1950 in Quincy, Massachusetts when William Rosenberg…

William Rosenberg

…opened the first one. Rosenberg sold food at factories and construction sites and found that coffee and donuts were his best sellers. So, in 1948, he opened a store front called Open Kettle on this site in Quincy …

1948 original Dunkin Donuts

…and two years later changed the name to Dunkin’ Donuts. In 1955, he multiplied the success of the concept by selling franchises.

Dunkin Donuts box, 1950's

Rosenberg’s son Robert became C.E.O in 1963 at the age of 25…

Robert Rosenberg

…and the expansion of varieties and locations exploded.

Variety of donuts

By 2010, the company’s sales were six billion dollars.

Dunkin’s logo changed a lot since 1955…

Dunkin Logos Dunkin Donuts Logos

And Dunkin’ had a famous TV ad campaign, featuring Fred the Baker.

Its slogan, “America Runs of Dunkin’” was adopted in 2006.

The “Cronut”, a cross between a croissant and a donut, was unveiled in 2014.


It hasn’t all been sweet, because the company has been criticized for allegedly forcing some franchisees out of business, which meant large financial losses.

With its biggest presence in the United States, Dunkin’s largest foreign base is in South Korea, with forty outlets and counting.

Dunkin’ Donuts is still headquartered in Massachusetts, in Canton.

Dunkin Donuts headquarters

Its parent company, Dunkin’ Brands, also owns the Baskin Robbins ice cream chain and, in many locations, they share the same retail space…

Dunkin Donuts and Baskin Robbins location

…so, they can serve a customer’s sweet tooth in a variety of ways.